Mike Coulter: 

Tiny Habits Coach.


Tiny Habits changed my life: 


About 3 years ago I was working as a Creative Director and Workshop Leader for the Do Lectures, - do you know what the Do Lectures is? Think of it as TED, but for cool people ;-]

A great job, it offered me some wonderful creative opportunities, and some of the biggest, hairiest, fear-inducing creative briefs of my career. 

In late 2016, my boss at The Do; David Hieatt - a brilliant creative in his own right, (write?),  asked if I’d like to be creative lead on a 160pp publication called - The Side Project Report. A kind of Bible of side hustles - exploring, interviewing and reporting on the stories of scores of successful individuals and companies around the world who’d started life as side projects. 

And it was this Side Project Report, or more accurately the fear of screwing it up, that motivated me to implement the Tiny Habits programme, methods, skill-set in my own life. 

I knew that I needed a whole bunch of things to come together if I was going to tame this puppy: Mental sharpness, showing up every day to new challenges, not procrastinating, being super-productive, being as creatively good as I possibly could, bringing energy and vitality to the project, adopting effective stress management techniques, getting good sleep, hydration, exercise, diet…the works.

Pretty much, all the stuff we all need to be in place in our personal lives, in order to be good at what we’re paid to do in our professional lives.

So, I NEEDED TO SORT IT. Nail it. Be on my A-Game for months on end.

And I felt that Stanford University Professor, BJ Fogg's Tiny Habits Method for optimising behaviour, establishing strong habits and getting my act together might be just what I needed.

I started tiny of course, and simply signed up for BJ's free 5 day web-based programme. And ended up doing the full-fat, full-on, fully accredited coach training with BJ Fogg, to be endorsed as one of the few Tiny Habits® coaches in the UK.

Learning Tiny Habits changed my life. And my career. It could do the same for you.


A bit more about Mike:



After an award-winning career as an advertising copywriter, Mike was an early, very early, adopter and advocate of social media. (He was the 11,700th person to spot the potential of and sign up for Twitter in 2006.)

More recently he was Creative Director on the hugely influential ‘Side Projects Report’ from The Do Lectures, which was the catalyst and inspiration for him to train and qualify as an enthusiastic evangelist, ambassador and coach for BJ Fogg’s ground-breaking Tiny Habits method of behaviour change. (One of the few officially recognised TH coaches in the UK.)


You can find out more about Mike here; on MediumLinkedinTwitter and Instagram.

What people who’ve worked with Mike say:

  • "Mike is a genius at understanding human behaviour." -David Hieatt: Founder, The Do Lectures.
  • "Mike was the first person I knew who spotted the potential of the Internet. Later, he was first person I knew to bang on about social media. Today, hes the first person I'd recommend to help you, be you.” Mark Waites: Co-Founder, Mother.
  • "Mike Coulter has more ideas in an hour than most agencies have in a week. Clever man." - Phil Adams: Planning Director, Blonde Digital.

A bit more about Professor BJ Fogg:



Professor BJ Fogg PhD. is a behavioural scientist and researcher at Stanford University Graduate School of Education. Recognised as the world’s leading expert in changing human behaviour, his Tiny Habits® skill-set is a practical and immediately actionable methodology, that has been consistently proven to achieve remarkable results.

One of Fortune magazine’s ‘10 new Guru’s you should know’, BJ has spent well over two decades studying how human behaviour works. Creating the legendary 'Facebook Class' at Stanford in 2007 that fired up the careers and fortunes for many of his students, he's been dubbed the 'millionaire maker' thanks to the numerous Silicon Valley start-ups his students have gone on to launch. Not least, Mike Krieger, who went on to become a co-founder of Instagram.

You can find out more about BJ herehere and on Twitter.

Checkout this TED talk from BJ too:

Mike undertook extensive training with Prof Fogg and Director of the Tiny Habits Academy, Linda Fogg-Phillips, before he graduated last summer. He touches base with Professor Fogg on a regular basis for updates and new insights on the Tiny Habits® method. (BJ insists, quite rightly, on consistently consulting with his coaches, developing feedback and sharing with them new ideas from his Lab.)